As we usher in the new year, the social media landscape is poised for exciting transformations. Here at Hey Now!, we’ve got our eyes on the trends that will shape 2024 and crafted a guide of do’s and don’ts to help you ride the wave of change seamlessly.
1. TikTok Shop Dominance
The allure of TikTok for e-commerce is only set to grow stronger. With the TikTok Shop gaining momentum, brands can tap into a dynamic marketplace, reaching a younger, engaged audience. And not to mention that coupons from the platform, low prices and commission for content creators is driving a huge push from both consumers and influencers.
Source: Social Media Today
2. Embrace of Short-form Video
Get ready for a surge in brands using TikTok videos, Reels, and YouTube Shorts. Quick, engaging videos are becoming the norm, and hopping on trending audio can catapult your brand into the limelight.
Source: Forbes
3. The Return of Longer Videos
Platforms are experimenting with allowing users to post longer videos. As this trend gains traction, marketers may find new opportunities to tell more elaborate brand stories.
Source: Social Media Examiner
4. Influencers Stay in the Spotlight
Influencer marketing remains a powerhouse strategy. Collaborating with influencers can provide an authentic connection with your audience and boost your brand’s visibility.
Source: Influencer Marketing Hub
5. Natural “Facetime-Like” Storytelling
The trend towards more natural, “Facetime-like” storytelling is on the rise. Authenticity is key, so consider showcasing the human side of your brand through genuine, relatable content.
Source: Social Media Today
6. AI Filters and In-App Tools
Prepare for more AI filters and in-app tools to enhance creativity and engagement. These features offer users new ways to express themselves and interact with content.
Source: Social Media Week
7. Subscription Surge on Instagram
More brands and influencers are expected to require subscriptions on Instagram. This model allows for exclusive content, fostering a closer connection with a dedicated audience.
Source: Hootsuite
Do:
- Craft Short Copy:
- Capture attention with concise, impactful copy.
- Embrace brevity for a more engaging user experience.
- Engage Authentically:
- Acknowledge comments promptly to build a community.
- Foster authentic connections with your audience.
- Utilize Interactive Tools:
- Run polls and other fun tools on stories.
- Spark engagement by encouraging user participation.
- Embrace Short-form Video:
- Utilize trending music in short-form videos.
- Hop on trends to showcase your brand’s creativity.
- Post Organic, Natural Content:
- Share authentic content that resonates with your audience.
- Emphasize the human side of your brand through natural storytelling.
Don’t:
- Use Overly-Designed Graphics on Instagram:
- Opt for a more authentic aesthetic to connect with users.
- Prioritize genuine visuals over overly polished graphics.
- Over-use Hashtags:
- Be strategic with hashtags; quality over quantity.
- Avoid cluttering your captions with an excessive number of hashtags.
- Ignore Your Followers:
- Stay engaged and responsive to your audience.
- Ignoring followers can lead to a disconnect and loss of trust.
- Post Overly Promotional Content:
- Strike a balance between promotion and valuable content.
- Avoid overwhelming your audience with a constant sales pitch.
- Ignore Your Followers:
- Nurture your community by actively participating in conversations.
- Ignoring your followers can lead to a decline in engagement and loyalty.
As we dive into 2024, Hey Now! encourages you to adapt and thrive in the ever-evolving realm of social media. By staying informed, embracing new trends, and following these do’s and don’ts, you can create a vibrant and effective social media strategy that resonates with your audience.
Get ready to make waves in the digital space, and let’s navigate this exciting journey together!
