Keyword research can often be a bear and finding the right tools to help can be difficult. At Hey Now! Media, we strive to find the best possible keyword research tools so that we can generate positive results for our clients. Keyword research is essential for two major aspects of marketing: SEO and Paid Advertising.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is one of the most important tools in building a successful and noticeable website. Tools that can help improve your SEO include SpyFu, Keyword Surfer, and Ubersuggest.
Paid Advertising
Paid Advertising on the other hand is where we bid on keywords/search queries to show advertising. We start by asking ourselves, in partnership with our clients, what keywords should we be advertising for? Tools that can help improve your marketing analytics, as well as conversions or sales, include Spyfu and the Google Ads Keyword Planner.
Marketing Tools
Marketing Tools that we use for our clients are as follows:
SpyFu
Spyfu is a paid tool we use to see what keywords our competitors and our clients may be ranking for as well as advertising for. It is also a great tool for helping with SEO insights and Paid advertising insights. This is a powerful tool that can not only show you information on a competitor’s top pages, backlinks, and organic ranking keywords but it can also provide insights on competitors and their ad text and keywords they are bidding on.
Keyword Surfer
Keyword Surfer is a plugin that you can install for Google Chrome. It is a completely free plugin with no strings attached. Keyword surfer provides us with the quickest way to see search volumes as well as the average cost per click. It also shows a few related keyword search volumes and average CPC.
Google Ads Keyword Planner
Mainly for paid advertising, but can be helpful when just trying to generate keywords for research. Provides an assortment of insights including avg. clicks, avg. cost per click, monthly insights, etc. While advertising on Google this proves to be the most useful tool for any advertiser.
Ubersuggest
Ubersuggest is a free tool where you can provide a website URL or a specific keyword and will give similar results as any of the other tools. The reason why we at Hey Now like using Ubersuggest though is because it provides “long-tail” keywords whereas the other tools are more short-tail keywords.
Strong SEO from the Start
By using all of these tools, we can provide our clients with the best possible keyword research to not only run successful search advertising campaigns but also build websites with strong SEO right from the start.
