It is never too soon to start developing your brand and brand strategy. The myth about branding being for major corporations has proven to be false. If a company wants to stand out from their competition, their brand strategy is what will do it for them.
Creating key differentiation and having the look and feel to communicate that message is vital. Even as a start-up the message you create, the experience your customers have and the touch-points they interact with will make or break you in this first phase of growing your business. Developing your branding as early as possible is key to a lot of start-ups moving out of the start up phase. Recently I came across this article from Forbes.com. It goes into much more detail about this topic.
Branding Your Start-Up: How Soon Is Now?
Related Post
Sharpen Your Personal Brand
February 5, 2015 No Comments
Branding makes perfect sense for businesses. Cultivate this look and feel, cater to your target market to get them to see you as a thought
Dynamic Elements of Marketing Campaigns
January 14, 2014 No Comments
As a business owner you want to develop a marketing campaign that captures your audiences attention. Marketing Campaigns have three dynamic parts, print, verbal and digital.
Optimizing Blogs for Lead Generation
April 13, 2017 No Comments
When Hey Now! first got into the blogging game, I HATED it. Even though I was trying to generate more leads, I thought, “blogging is