You may be thinking, does my business have a good website or not? This can be hard to determine as many different factors go into the creation of a website. Your site is not something that you should just throw together, it is important in creating new sales, leads, loyal customers, and more. It is basically the epicenter of your business's online presence. Think your website is up to par? Let’s review the list we’ve compiled of the top 10 signs of having a good website and make a decision. Here we go!
#1.Your clear goal is present
When building your website, you want to have a clear goal in mind. What do you want your users to get out of your website when they visit? Whether this is selling a product or service, generating leads, providing information, or something else - you want to take this and run with it. Once you figure out your goal, you can then make a checklist of the objectives you must perform to achieve this. This will in turn make your website perform stronger.
#2. Cross-browser website
This one is important to always note! Have you ever viewed a website on a mobile or a different browser and the functionality or design was off? This is why you must always check the responsiveness of your website on all platforms. This includes different browsers, mobile devices, tablets, etc. This will ensure that however someone visits your website, they’re having the best experience possible.
#3. Regularly updated content
This one is pretty self-explanatory, who wants to visit a website with outdated information? Nothing’s worse than checking a website for certain new relevant info and it not being there. These updates should be handled through a properly-implemented content management system (CMS) which is computer software used to manage the creation and modification of digital content. Typically used content management systems include WordPress, Drupal, Magento, and more.
#4. Website design
Now, this is the fun part! But don’t get carried away - when working on the design of your website you want everything to be cohesive. This includes colors, fonts, branding, and more. You want to be sure to maintain your brand identity throughout the entirety of the website.
A user-friendly interface allows visitors to easily navigate the site through common sense actions and paths. No one wants to hunt and search through a website to find the information they’re looking for. This doesn’t mean your website needs to be simple or boring - just well structured and simple to use.
#6. A strong call to action
Your website is ultimately useless if you aren’t converting leads, which is why a call to action button is SO important. Whether this button is used to contact you, purchase something, or even just for signing up for an email list, you want this button to be BIG and BOLD. This should be held in the website’s main banner and immediately recognizable once the page loads.
#7. User experience
One of the main objectives of your website is to provide a pleasant, engaging user experience through intuitive functions, welcoming copy, and a clear understanding of how the site works. Your current or potential customers should have positive feedback and reviews after visiting if it has been done successfully.
#8. SEO is optimized
Optimizing your SEO is something many often look past, but is SO important in helping individuals find your website. A good website will have SEO implementation and practices found throughout the website to ensure higher placement in search engine results. SEO stands for search engine optimization, which is the process of optimizing your website to get organic, or unpaid traffic from the search engine results page. This can include optimizing your website, utilizing keyword research, using content marketing throughout your site and other platforms, and much more.
#9. Contact options
Many people strictly visit your website to find your contact options. Sometimes picking up the phone, shooting an email, messaging on socials, or using a chatbot is just the quickest route to take! This means your contact methods for your business need to be easily accessible from your website. Oftentimes this includes a “contact us” page that is linked in the first fold and occasionally at the bottom of your website as well.
#10. Analytics software
Analytics software allows you to check who has been to your website, how they found it, their traffic patterns, buying habits, and so much more. This is why ensuring analytics software is correctly added to the various website pages is so important. You can compile a detailed, granular breakdown in understanding user actions.
Still not sure if your website is up to par or need assistance adding these features or redoing your website? Here at Hey Now! Media we are now offering FREE virtual website audits for you or your business. Let us help you take your website to the next level.