There has never been a time in modern history where every single trade show, conference, and event has been cancelled. Every lead that would have come from a live event is gone. It’s time to shift your strategy from live events to webinars.
Hosting a webinar is one of the easiest ways to continue teaching, learning, staying top of mind with your audience and connect through uncertain times.
BONUS: they deliver incredible ROI.
What is a webinar?
A webinar is an educational resource that requires users to register for access, typically for free, maximizing the reach of pre-recorded content. They are live, virtual events, that are conducted online as an educational or instructive session that includes audio and visual communication between the speaker and attendees. Webinars include the option of sharing slides, chat boxes, and Q&A sessions.
Webinars allow individuals with similar interests from across the globe to collaborate at the same time.
What are the benefits of a webinar?
There are numerous benefits that webinars provide to a business, these include:
Lead Generation – when people register for a webinar, they are typically asked to provide their information, name and email at minimum. As a result, the webinar host is able to collect and build an email list to market against, full of people who are interested in the topic you are covering. These are considered warm leads and can be dropped into your on-going sales funnel to be nurtured into customers.
Ongoing Sales Opportunities – Once you have a list of interested leads, you can leverage it and market other offerings to these people. They have already proven they are interested in your industry or niche.
Creating Valuable Industry Connections – Relationships are where it’s at whether in a physical or virtual space. One type of webinar is to interview an industry expert. As the host, this gives you a great reason to reach out to different industry experts you’ve been wanting to connect with! It’s a wonderful opportunity to create meaningful and mutually beneficial relationships in your industry and valuable
content for those watching.
Generate Valuable Company Content – Interviews with industry leaders, thought leadership driven Powerpoint presentations on relevant topics, how-to videos, and Q&A’s all make excellent webinar content. But, the best part is that once these videos are recorded they can be edited to provide endless micro content for social media, emails, paid ads, landing pages, and more.
Cost-effective – if you already have the tools needed to begin your webinar, which comes standard with most modern computers, creating your webinar will be extremely cost-effective – if not free!
Is your company looking to shift your strategy from live events to webinars?
Don’t do it alone, we can help! Fill out the form below, Hey Now! Media is offering a free 30-minute consultation for any business, organization or individual wanting to learn more about digital and virtual experiences.
