For those familiar with Facebook Business Pages features, you’ll probably be ecstatic to know that Facebook has launched a feature to allow businesses to privately message consumers.
Photo Credit: Facebook.comAs of Wednesday, August 5th, business can now add a “send message” button in ads that appear in Newsfeed. Additionally, if a customer makes a comment on a business’ page, the business can privately message them back.
Photo Credit: Facebook.comAccording to Reuter’s, this is part of Facebook’s efforts to convince more small and medium-sized businesses to advertise on their platform.
Businesses planning to use this feature should keep in mind that Facebook has made business accountability a part of the service. Facebook awards business pages with “very responsive to messages” badges for businesses that respond to 90% of their messages.
To learn how to implement Facebook’s new feature click here.
