Lately I have been doing a lot of research to see what my colleagues are saying about the same topics I discuss day in and day out with my clients. One thing Hey Now! prides itself on, is bringing affordable, agency quality work to small businesses (who have small business budgets).
Recently I found an article that discusses branding and how to utilize new technology and resources to gain the same advantages major corporations have when it comes to being able to create a strong and effective brand strategy. The article focuses specially on your website and how to integrate a strong brand strategy into a successful website. I found the tips and resources provided in the article to be really inspiring for business owners trying to craft the identity of their own brand.
The 6 C’s of Effective Brand Strategy
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By: Andria Kaplan
