Sapphire International is the transformative coaching experience that heals the root cause of your life’s challenges. They offer personal coaching, work on goal setting and focus on holistic healing. As an energy healer, Dolores, founder of Sapphire International, has many years of experience coaching her clients. We developed a brand that spoke to the results of energy healing rather than focusing on the term energy healer and what that is. The brand should evoke relaxation, providing support, creating peace of mind, and instilling hope in female, affluent, empty-nesters - “modern house-wifes.” Our goal was to create balance between a spiritual experience and corporate/ consulting/ life coach results. The brand is both professional and approachable.