Lately we have been helping a lot of companies transition to shorter, more descriptive company names. As we start digging into the companies and what they do we have found a few companies that have confusing names.
While crafting their brand strategy transitioning their company name is sometimes our starting point. As you will find in the below article, having a name that tells people exactly what you do, without any confusion could make or break your brand and ultimately your company. Interestingly enough, a lot of the key elements our company looks for in a good name are reflecting in the article. Transitioning to a new name or creating one from scratch can be a daunting process; however calling on professionals for help can make it a rejuvenating process and breathe fresh life into your business and sales.
Excuse Me… Whats Your Name?
Related Post
Late Summer Recipe Roundup
May 16, 2019 No Comments
The nights are longer, the days are shorter, and the seasonal section at Target is filled with notebooks and highlighters. It’s late summer, also known
How to Generate New Leads and Revenue Streams Online – Content Marketing
January 1, 1970 No Comments
Let’s face it, the COVID-19 pandemic has been very hard on small businesses. However, this is not the time to slow down on gaining new
What to look for at this years #CIFF39
March 27, 2015 No Comments
By Sam Kinkopf, President/ Director of Operations, Frisson Media