As a business owner you want to develop a marketing campaign that captures your audiences attention. Marketing Campaigns have three dynamic parts, print, verbal and digital. The message for each of these parts need to communicate the same idea. As technology evolves, so will the methods in which we communicate.
There are multiple ways to craft your message into print, verbal and digital messages. A brand can design their marketing materials in infinite ways to get the user to feel or act a certain way. Print ads should "put the words into your users mouth." If the message is simple and engaging then your users will end up relaying that information to potential other users. A print ad can take multiple forms, they could be in a magazine or on a billboard. Using the format of the ad creatively will give your user something to remember.
Picture Source: Toxel.com