By Matt Soble
In the service industry Customer Experience is king. The way your customer feels when interacting with your brand determines their lifetime value. Will they become a repeat customer and promoter, writing rave reviews all over your social media and telling their friends? Or will they become an angry detractor, openly slandering your brand every opportunity they get? Communication with your customers is critical. Have you ever used specific word choice to create a crafted customer experience? These design “half-truths” are examples of designers tailoring their communication to ensure client satisfaction.