The Key Tower Brand will embody “Midwest Luxury”. It’s a mix of the West Coast focus on forward thinking and fun, the more established East Coast prestige and luxury, and Midwest warmth and approachability. This combination sets Key Tower apart from other comparable properties around the country, offering a sweet spot of the best of everything. Key Tower is a world-class building right here in the Midwest, and by showcasing innovation mixed with traditional luxury, the brand will communicate that we are the best in a confident yet approachable way; Cleveland’s own brand of luxury.