This brand is all about impact. We showcased the impact the organization has on its audience through storytelling and statistics. This provides donors insight into what their dollars can really do, and communicates to the people they serve, that Esperanza has the tools and resources to help them not just survive, but thrive. We aimed to simplify the message of who Esperanza is and what they do, by placing a premium on providing hope and for being a place that empowers the audience to feel educated, prepared, and equipped to improve their lives and achieve their dreams. We incorporated bold fun colors and textural elements that leverage Hispanic culture and sought to capture the pride, excitement and vibrancy; the essence.