DAY 1. People read on the web- MMMM, Not so much.
- In 2013, analytics vendor Chartbeat analyzed Slate and other websites and found that most visitors scroll through about only 50-60% of an article page. What’s more interesting, it seems to be no correlation between sharing and scrolling: people readily share your articles even without reading them
- Jakob Nielsen’s eye-tracking study from 2008 indicated that less than 20% of the text content is actually read on an average web page.
Solution: create content that is relevant and scannable.
- Get rid of long text blocks
- Toss out unnecessary instructions
- Ditch promotional writing and “smalltalk”
- Simplify your message
- use keywords, infographs, bullet points, and pictures to garner more attention and engagement