Read our 12 Ways to Improve E-Commerce Sales below:
1. Landing Pages
You can use paid traffic (Google AdWords, Social Media Marketing) to send users to your website. Be specific, instead of sending them to your homepage send them directly to a product page. If your online ad has the keyword Living Room in it, the landing page associated with that ad should have living room products.
2. Product Descriptions
No matter if your site has 10 products or 10,000 products, creating clear and concise descriptions is always beneficial. You can increase conversions by updating product descriptions and making them easily seen. Your product descriptions may be the next most important part of your site after the homepage.
What Your Product Descriptions Should Include
• Buzzwords
• Well placed Call-To-Actions
• Detailed Descriptions
• “Add To Cart” button clear and accessible
• Photos that capture the true essence of the product
• Social Sharing Buttons
• Size Chart (if applicable)
• Product Instructions (if applicable)
• Customer Generate Reviews*
• Options to subscribe
*61% of customers read online reviews before making a purchase decision, and they are now essential for e-commerce sites (econsultancy.com)
3. Site Speed
Check your sites page speed. If it is more than 3 seconds customers are likely to leave your site. You can easily improve site speed by working with your developer to minify your CSS and Javascript. Also, changing servers and hosting can also be a big help.
Check to see how your site’s speed is using Page Speed Insights from Google.
4. Optimize for Tablets & Mobile
Nearly 48% of users begin research on a mobile device or tablet before making a purchase and that number is expected to increase. In 2014 the United States alone had $12 Billion dollars in sales coming from mobile devices. Optimize your site for tablets and mobile to stay ahead of this shopping trend.
5. Hi Res Photography
Investing in hi-res and high quality photography for your website will repay itself over and over again – especially for small business (Click here for an example). If you do not have the budget for high quality photography, try reaching out to the manufacturer and requesting images.
This will allow you to get the best images of the products for your E-commerce site, which translates to more sales – Everyone wins!
6. Ask Your Customer What They Want
All in all you could think you have an amazing site but what it boils down to is what your customer thinks. Never be afraid to put together surveys and ask your customer for their feedback. You can start with broad questions, then as you read the data you can create more targeted surveys to really hone in. You don’t have an excuse.
Here are 4 free survey tools you can use to get started:
7. Homepage Advertising
Do you have a banner on your homepage? Try showcasing featured products or promotions (and linking to their page) as part of the rotation to spark interest. This will start to direct your homepage traffic to specific product pages or categories.
8. Login With Social Media
Want to keep it simple stupid? Save your customers time by giving your customers the option to login with their social media profiles.
9. Offer Multiple Delivery and Payment Options
Once you’ve finally achieved getting your customers to the check out offer them multiple delivery and payment options. Make sure all options are clearly seen so they can make the best decision for themselves. Only having one payment option is no longer an option for E-commerce sites anymore.
10. Encourage Reviews and Shares on Social Media
The best advertising is still word of mouth. What is word of mouth online? It’s now reviews and shares. After a checkout is completed have a pop-up appear asking your customer to share their purchase or experience through social media. Provide incentives for customers who give reviews to get the ball rolling. Maximize the impact of the reviews you collect by making sure they are seen near product descriptions to help boost consumer confidence.
You may also like, 12 Tactics to Boost Engagement on Social Media
11. Email Auto-Response and Confirmation
Once a customer signs up for an account or makes a purchase an email should be sent right away. Doing so helps keeps the customers engaged and builds trust. You can also up-sell in the email confirmation or auto-response similar products based on their purchase history.
Infographic: Why You Can’t Ignore Email Marketing
12. Remarketing on Google
Returning visitors are more likely to purchase than new visitors. You can set up Google Remarketing ads to more efficiently convert visitors into buyers. A strong branded ad that leads to a relevant webpage can have great influence on your sales.
Conclusion
E-commerce is no longer a difficult art to master. With sites like Shopify and agency’s like ours it’s painless. However, the competition is ever rising. Make sure that your site has strong SEO, quality content, photography, social media, email marketing and executes the rest of these tips to solidify your competitive edge online!
Looking to reevaluate your E-commerce site or increase your user-experience? Give us a call at 216-273-6662 for a free consultation or send us a message.
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