If you’re reading this - you may be considering a new website or a much-needed update.
Don’t look past the red flags that your website isn’t doing its job. Your site should be your home that generates leads and sales for your business. If it’s not - we need to go back to the drawing board. To make your life easier, we’ve compiled a list of the top 10 signs you NEED a new website - let’s dive in!
#1. Mobile viewing is hard to navigate/not responsive
Oftentimes website owners can find themselves in a predicament - the site looks great on a desktop or a laptop, however, on mobile, it looks completely different. You must be sure to check how your site is being viewed on mobile devices and tablets as well. You never know how your customer is going to be visiting your website, and more times than not, it's through a phone!
#2. Website is running slow
Nobody likes a slow website, especially when you’re in a rush to find information! A slow website is typically caused by the web host you are using. Free web hosts usually have poor support when it comes to a quick running site. However, there could be many reasons for a slow loading time - and this is something you would want to look into ASAP.
#3. Information is missing/not applicable
Sit back and think, why would someone be visiting my website? Are they looking to purchase something? Looking for contact information? How about blogs on relevant topics similar to your business? Or maybe they need to make an appointment or directions, the possibilities are endless! You want to make a checklist of all possible information your customers could be looking for and include it on your website. Neglecting to include something important can greatly increase your bounce rate. Remember - more information is better than not enough information!
#4. The last update was far in the past
You know it when you see it - an outdated website. Your scrolling through looking for current information but can’t seem to find it, this is because their website is immensely behind. We’ve all been there - trust us. Your business needs to be on top of things - constantly posting when there are updates, changes made, or just posting new relevant info on topics your customers may be searching for. This makes their lives easier as well as showing that you care.
#5. Your website doesn't create quality leads and sales
Your website is your online home to boost your business. If your website isn’t creating quality leads and sales then it is not doing its job. This is when you need to do an audit of your website along with it’s analytics to find the underlying reason why this is happening.
#6. Your website analytics search rankings are low
You should be auditing your website analytics and search rankings as much as possible (at least monthly). You're going to have your good and bad months, however, you should be working to improve these numbers every chance you get. Then, compare your numbers to your competitors, are they similar? Use this as a benchmark to assess how well your website is performing.
#7. Your website design looks amateur
There is nothing more satisfying than an aesthetically pleasing website. The design is eye-catching and fits the brand of the business, it’s easy to navigate, and a clear goal is present. On the same hand, we’ve all seen websites that just don’t give that same...Je Ne Sais Quoi. This is when you need to examine your website, decide if your design is outdated or amateur, and go back to the drawing board!
#8. Your website isn't content managed
A content management system (CMS) is extremely important for your website. This is computer software used to manage the creation and modification of digital content. Content Management Systems that are typically used include: WordPress, Drupal, Magento, and more. A CMS allows you to make small easy changes or updates to your website without needing the help of a designer, this way they can focus on the larger website tasks at hand.
#9. Your website doesn't include CTA's
Calls to action are essential, if you aren’t including them, you need to! CTA’s are words or phrases, a button, or a combination of both that compel your audience to act in a certain way. You can use your CTA to persuade your audience to contact you, purchase something, or even just sign up for an email list. Whatever this may be, you want this call to action to be BOLD and stand out on your website. And don’t forget! Your most important CTA should be located on the top banner of your website.
#10. Ultimately, you are not proud of it!
This is your business, you be the judge of your site! You can usually get a feeling of when your website isn’t up to par or performing as well as it could. If you aren’t happy with it - let’s change it!
However, you don't need to do this on your own.
Here at Hey Now! Media we are now offering FREE virtual website audits to help you get started. Let us help you build the website you've always dreamed of.
Don't wait - contact us today by clicking below!