Hey Now! Thumbs Up: Best Super Bowl Commercials

    Feb 6, 2017 4:17:26 PM

    Tags: Ads, Branding, Super Bowl

    The Super Bowl has something for everyone. Great food, good company, sports (if you’re into that sort of thing), and advertising!

    In case you were distracted by all the sports happening, don’t worry – we watched every single ad so you didn’t have to. In fact, we were so busy critiquing the ads from this year’s Super Bowl, we almost forgot...

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    Wendy's Brand Voice (Or How to Talk to Your Audience)

    In case you’re not hip to the Twittersphere, here’s what you missed: popular fast food restaurant Wendy’s has been roasting people on Twitter and it has certainly gotten the brand a lot of attention

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    Lessons from the Superstore Rebranding Episode

    Jan 19, 2017 10:40:23 AM

    Tags: advice, Branding, Rebranding

    "Superstore” is an NBC sitcom that follows the escapades of a group of employees who work at a big-box discount store (à la Wal-Mart) called Cloud 9. If you’ve watched the show, you know it’s hilarious. If you haven’t, both seasons are available for free on NBC.com (we’re just sayin’).

    Last week’s episode, “Rebranding,” tackled Cloud 9’s ...

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    The Future is Interactive Websites (And the Future is Now!)

    Static text blocks? Lifeless images? So 2016. Bland websites are a thing of the past.

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    6 Tips to Use Email Marketing for Lead Generation

    Jan 10, 2017 11:16:00 AM

    Tags: lead generation tips, sales, email marketing

    Email marketing has gotten extra savvy.  It’s not just for communicating with existing prospects and customers anymore.  It can be a great channel for new lead generation. It can also nurture leads and turn them into conversions.

    How do you turn a lead into a conversion through the power of email? Read on and we'll show you our tips for...

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    5 Small Business Lead Generation tips

    Jan 3, 2017 11:38:00 AM

    Tags: Small Business, lead generation tips, sales

    Generating leads - both high in quantity and quality - is a marketer’s most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep.

    While it’s easy for a well-oiled machine like a large corporation to generate dozens of leads overnight, the process isn’t so simple for small...

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    How to Measure Marketing ROI for Print Ads

    Dec 27, 2016 10:11:00 AM

    Tags: Marketing, Ads, lead generation tips, ROI, Print

    #PrintsNotDead

    We love our digital marketing, but print advertising can still play a big part in an effective integrated marketing communications campaign.

    Small businesses especially use print to reach local communities and target audiences through trade and specialty publications. But it’s important to measure results of any marketing...

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    Top 5 Lead Generation Tips

    Dec 20, 2016 11:23:00 AM

    Tags: inbound, advice, lead generation tips, leads, sales

    Generating leads - both high in quantity and quality - is a marketer’s most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective.

    So what goes into a best-of-class lead generation...

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    7 Tips for Beginner Web Design

    Dec 6, 2016 2:15:00 PM

    Tags: Design, Website, Website Design

    You might know a thing or two about web design, but when you're just starting out, web design can seem like a vast, complicated world full of mysteries (Like, why do you even need a website?!). Even seasoned pros can use a reminder of some simple tips for beginner web design - it's easy to get caught up in an assumptive mindset!

    We're here...

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    What's a Message Map? (And Other Brand Lingo)

    Nov 29, 2016 2:15:00 PM

    Tags: brand strategy, Branding, Reference

    Have you ever wondered what all that brand lingo means? Branding can be tricky when you first start out. I mean, what's a message map? What's a value proposition?! And what does it mean to position my business effectively?!?!?!

    Wouldn’t it be amazing if someone made like, I don't know... a glossary or something to refer to?

    Never fear Hey...

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